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This website had the following in the site, "Air Conditioner Noise Heat Pump Noise Reduction." We viewed that the web site stated " Using Acoustiblok All Weather Sound Panels." It also said " Residential air conditioner and heat pump noise has become one of the most common noise complaints, affecting people all over the country. Unfortunately it is quite common to find your neighbors air conditionerheat pump is directly opposite your bedroom window, or vice versa. Many times the developer has given little consideration to the placement or, there just was no other place to position it." The header had Acoustiblok Sound Insulation as the highest ranking search term. It is followed by Heat Pump Noise, Air Conditioner Noise, and Residential Air Conditioner Noise which isn't as ranked as highly as Acoustiblok Sound Insulation. The next words they uses is Heat Pump Noise Reduction. Acoustiblok All Weather Sound Panels was included and will not be understood by web engines.